We teamed up with Birmingham-based Southern Shirt Company to create lifestyle-driven social media content that captures their brand vibe. With a focus on college and fall game-day energy, we produced a series of engaging short-form videos that highlight the style and comfort of SSCO apparel while celebrating the lifestyle their fans love. By combining authentic storytelling with their product features, we helped Southern Shirt strengthen their social media presence and connect with their community in a way that feels genuine.