Our Process

Discover

We sit with your team and figure out what the real message is. Before anything gets produced, we diagnose the problem, identify the audience, and build a clear plan around what needs to be said and why.

Create

We build the assets your moment actually requires. That might be one film. It might be two films and a library of short form content. Every piece is designed to serve a specific purpose inside a larger strategy.

DELIVER

You walk away with a campaign, not just a video. Assets built to work across recruiting, fundraising, internal communications, social, and whatever else the moment demands. Ready to deploy the day you need them.

Start a Conversation

HEAR FROM OUR CLIENTS

Working with Colin and The Joy Collective was a completely different experience from past video projects. From the start, their team brought clarity, structure, and confidence to the process, allowing me to focus on the purpose of the project instead of managing production details. Despite a quick turnaround, they handled everything with care and determination, and the final video was polished, authentic, and aligned with our goals. The entire experience was easier, more enjoyable, and far more impactful than anything I’d worked on before.

Audrey P. Tyler

Vice President of Communications & Marketing at Birmingham Business Alliance

"The Joy Collective did an outstanding job understanding the project and telling our story. They were QUICK, professional, and I can't wait to collaborate again in the future."

Cassie Burchell

Owner at Alphagraphics Hoover

We partnered with The Joy Collective on three different video projects for the Alabama 911 Board, and they exceeded our expectations every time. Their team brought creativity, precision, and a clear understanding of our goals, adapting seamlessly to changing needs. We couldn’t be happier with the results and highly recommend them as a collaborative, high-quality production partner.

Laura Ehrhart

Manager - Certification & Training Program at Alabama 911 Board

"The Joy Collective delivered outstanding results for our project. Colin and the team were a delight to work with, professional, creative, and responsive every step of the way. We needed high-quality work on a tight timeline, and they not only met but exceeded our expectations. Their attention to detail and collaborative approach made the process seamless. I’d absolutely work with them again and highly recommend them to anyone looking for a top-tier creative partner."

Hailey Allen

Senior Communications Specialist at Jobs To Move America

"Working with Colin and the Joy Collective Team was fantastic.

Our event - the Alabama State Games - is not one to easily tackle from a videography perspective. But the Joy Collective put their heads together and crafted a gameplan that - in the end - has provided us superb marketing assets going forward. "

Griffin Pritchard

Media Relations Manager at ASF Foundation

We needed a video strategist who could truly understand our industry, vision, and members, and we found exactly that with Colin and The Joy Collective. From the first call, Colin listened beyond surface-level ideas and offered thoughtful direction that aligned with our goals. His team was professional throughout, delivering a strong experience and a final product we’re proud to promote.

Lexie Watts

Marketing Director at Alabama Farm Credit

MEET THE FOUNDER

Colin Odle, founder of The Joy Collective, on set

Colin Odle is the founder of Joy Collective, a strategic storytelling firm based in Birmingham, Alabama. He started the company after years of watching organizations miss their own story. They had the budget and the moment. They just did not have someone willing to tell them what they actually needed to say.

Before his team picks up a camera, Colin sits with leadership and figures out the real message. The one that makes a board lean in, a recruit say yes, or a community feel something true.

He has led projects for schools celebrating 50 years, agriculture lenders building trust across the state, public safety agencies recruiting the next generation, and developers launching something brand new. The industry does not matter. The moment does.

OUR APPROACH

Investment

What does it cost to move revenue, enrollment, and funding?

We have 2 proven frameworks that our clients love & we also scope out productions that may require less, more, or fall in more of a custom box.

The Story Engine

$25,000 Most common

One production window becomes your flagship story film, 20 short form assets with specific jobs, a visual library you own outright, and a rollout plan your team actually uses.

The Story Engine Partner

from $42,000

We become your media engine for the year. We produce two flagship story film projects across the year, each with its own plan, production, and library, plus a strategy session every quarter.

Leaner, Larger, or Custom

Scoped on a call

For the team looking for just one hero film or maybe a training series, a creative ad campaign or something that doesn’t fit into the story engine box. Book a discovery call, and you’ll have a tailored proposal in 24 hours.

A flagship film often works for five or more years. This is an asset, not an ad spend.

Backed by two guarantees

You see your film in 21 days, or money back.

Your first cut lands within 21 days of your final shoot day. If we’re late, 10% of your investment comes back. No fine print.

You get a plan before we ever film.

Within five business days of our planning session, you’re holding a written plan: every story we’re making and the job each one does. If we’re late, 10% back. The plan is yours to keep either way.

Book a call for a tailored proposal

Featured Project

Nobody buys what they can’t see, from who they don’t trust.

◆Narrative brand film—2 minutes—plus short form cutdowns

Outdoor Design Co.

Architect designed outdoor plans, sold direct.

The outcomeAnchored his launch. Now it runs the whole funnel.

The Proof

Real teams. Real seasons. Real outcomes.

People who care about executing at the highest level without overpaying for agency bloat.

Watch it in their words.

◆ 3 years of partnership w/ A911

“I believe 100% that has helped us secure sponsorship, because they want to be a part of something incredible and they see it through the lens of your camera.”

Laura James Ehrhart · Certification & Training Manager, Alabama 911 Board

◆A brand story film, a recruitment tool gifted to emergency centers statewide, a text to 911 public safety campaign, and a conference recap that keeps landing sponsors.

“I’m a firm believer in hiring experts to do their job and getting out of the way.”

Thomas Cox · Founder, Walcox Point, Cox Capital + Table & Thyme

◆One shoot: a flagship brand story film, a full photo library, a website banner loop, and 30+ social reels fueling online bookings for over two years.

“Joy Collective went above and beyond to make all that happen for us.”

Sean Flynt · Director of Communications, The Altamont School

◆One engagement for the 50th anniversary: a mini documentary, evergreen films built to work for years, and a large body of short form video for social.

“From the start, their team brought clarity, structure, and confidence to the process... The entire experience was easier, more enjoyable, and far more impactful than anything I’d worked on before.”

Audrey P. Tyler · VP of Communications & Marketing, Birmingham Business Alliance

★★★★★ 5.0 on Google across all reviews

I’m ready for real results

Is this you?

You’re in the right place if…

Check what’s true for you.

◆

This season actually matters.

A rebrand, a B2B org scaling up, a capital campaign, an enrollment push, an anniversary.

◆

You want a partner, not a vendor.

Vendors hand off files. Partners name the real problem, build the strategy, stay through rollout, and answer for the outcome.

◆

The story has a real revenue job.

Applications, donations, or deals that dwarf the spend.

◆

One production has to feed every channel.

Sales, fundraising, recruiting, training, events, and social.

◆

You’re done being the best kept secret.

The work is better than the market sees.

Most of our clients check at least three.

I’m ready to build our story engine

The Story Engine

One production = evergreen content that moves the needle.

Most production companies leave you with a video. We leave you with an engine. One shoot becomes a library of evergreen assets that works your sales, donation, or enrollment funnel for years.

The Outcome

One Flagship Film

20 Short Form Assets

The Rollout Grid

4+ Hours of Strategy

Strategy Session

Across your whole engagement.

Your Visual Library

The Written Plan

Every story, and the job it does.

BTS Gallery

The Raw Library

RAW LIBRARY 4.2 TB

▸interview_a_cam.mov12:44

▸drone_campus.mov03:12

▸broll_workshop.mov08:57

▸gala_highlights.mov22:03

Yours outright.

The Board Pack

Results your board actually reads.

Backed by4Guarantees

In a world full of AI made content, real human stories are the sharpest edge a business, nonprofit, or school can own.

How We Get You There

01Story Engine Call

Share the season and the stakes. Leave with a fit answer and a transparent number.

02Map With Leadership

One session to name the real problem and list the stories that move it.

03One Production Window

One production, filmed for multiplication.

04Build and Deliver

Your engine lands inside 45 days, backed by four guarantees.

I’m ready to build our story engine

Investment

What does it cost to move revenue, enrollment, and funding?

We have 3 proven frameworks that our clients love & we also scope out productions that may require less, more, or fall in more of a custom box.

Transparent numbers, before you ever book a call.

One focused sprint

The Impact
Film Sprint

$15,000

One focused campaign

The Story
Engine

$25,000

Most chosen

Annual partnership

The Story
Engine Partner

from

$42,000

Flagship story filmThe narrative driven centerpiece.

One flagship film

Two across the year

Short form assetsEach cut for a specific job in your funnel.

Strategy consultationPlanning and guidance from our team.

Light

4+ hours across the engagement

Quarterly strategy sessions

Rollout systemThe 90 day grid your team actually uses.

—

Included

One per project

Visual libraryStills, BTS, and raw footage you own outright.

—

Full library, yours

A library per project

Board PackA results recap built for your board, included when your org needs one.

—

Included

In house financingSpread across your key season, interest free.

—

Up to 4 monthly payments

Up to 12 monthly payments

GuaranteesPlan, 7 day wins, 21 day film, 45 day library.

—

All four

Outside the frameworks

Leaner, Larger, or Custom

Scoped on a call

Training series, ad campaigns, or anything outside the story engine box. Book a discovery call, and we’ll walk you through a tailored proposal 24 hours later. Agencies: this is also home to white label production, delivered under your banner.

Payment options

Most teams choose either pay in full or a simple 60/40 split: 60% at booking, 40% on delivery of the first cut. For qualified orgs, we can also spread the Story Engine over up to 4 monthly payments across your key season, interest free.

Backed by four guarantees

You get a plan before we ever film.

You see your first wins within 7 days of the shoot.

BTS photos, first stills, and a hero teaser land within one week of your shoot day. If we’re late, 10% back.

You see your flagship film in 21 days, or money back.

The first cut of your flagship film lands within 21 days of your final shoot day. If we’re late, 10% of your investment comes back. No fine print.

You hold the full library inside 45 days.

Full library, rollout grid, activation session, and Board Pack, all delivered inside 45 days of the shoot.

Book a call for a tailored proposal

We’ll walk you through your tailored proposal, with a transparent number, within 24 hours of your call.

Colin Odle

Founder & Producer

The person across the table

You’re not hiring a crew. You’re hiring the person who answers for the outcome.

I’ve spent my career on both sides of this: producing the films, and running the business that had to sell because of them. So when we scope your season, I’m not guessing at what a story has to do for revenue, enrollment, or funding. I’m the one across the table, producing your set, leading your people, and protecting the standard through delivery.

What I bring to your table

15+Years

Filmmaking and storytelling.

15+Years

Building brand positioning around the value equation.

10+Years

Building and scaling a seven figure business.

10+Years

Building customer and talent acquisition systems, stories, and messaging.

◆We’re a founder led brand. To protect that standard, we limit how many projects we take on each year.

Start a Conversation

Strategic storytelling for organizations at pivotal moments.

When something big is coming, the story you tell determines what happens next. We help you figure out what to say. Then we make sure the right people feel it.

Strategic storytelling for organizations at pivotal moments.

When something big is coming, the story you tell determines what happens next. We help you figure out what to say. Then we make sure the right people feel it.

See our work

The Altamont School - 50th Anniversary Documentary Initiative

Alabama 911 Board - Statewide Recruitment and Public Awareness Initiative

Jobs To Move America - Regional Economic Development Campaign

Birmingham Business Alliance - Annual Impact and Reputation Initiative

Alabama Farm Credit – Rooted in Partnership (Producer Storytelling Initiative)

The Altamont School - 50th Anniversary Documentary Initiative

Alabama 911 Board - Statewide Recruitment and Public Awareness Initiative

Jobs To Move America - Regional Economic Development Campaign

Birmingham Business Alliance - Annual Impact and Reputation Initiative

Our Process

Discover

Create

DELIVER

HEAR FROM OUR CLIENTS

Audrey P. Tyler

Hailey Allen

MEET THE FOUNDER

When the moment matters, execution matters.

Work

About

Services

Contact

What does it cost to move revenue, enrollment, and funding?

Nobody buys what they can’t see, from who they don’t trust.

Real teams. Real seasons. Real outcomes.

You’re in the right place if…

One production = evergreen content that moves the needle.

What does it cost to move revenue, enrollment, and funding?

You’re not hiring a crew. You’re hiring the person who answers for the outcome.