Project Summary: 'Shiloh's Day' - A 30-Second Ad Campaign for Gains Family Farmstead Dog Treats Our team at The Joy Collective crafted an engaging 30-second ad campaign for Gains Family Farmstead's dog treat products, starring the endearing poodle, Shiloh. In this unique ad called 'Shiloh's Day', we took viewers on a journey through Shiloh's day from his perspective, complete with a charming British accent. The narrative of the ad was centered around the challenges Shiloh faces as a poodle. From navigating his day-to-day activities to dealing with various obstacles, Shiloh's world is full of surprises. However, when he receives a delivery of Gains Family Farmstead treats, his day takes a delightful turn. This creative approach aimed to entertain viewers while showcasing the transformative effect of Gains Family Farmstead treats. The ad was designed with an emphasis on shareability across social media platforms and ad campaigns, ensuring that Shiloh's adventures would reach a wide audience. Through 'Shiloh's Day', we successfully conveyed the quality and appeal of Gains Family Farmstead's dog treats in a fun and relatable manner. This project demonstrated our ability to tell compelling stories through advertising, creating a memorable and shareable experience for viewers.
